Mars Short-term Consultancy on Fish Sustainability
Mars Petcare hired the MFE team to improve their internal process governing sustainable fish sourcing. The research was broken into the following parts:
1) Desk review exercise on fish sustainability concepts:
The project compiled a comprehensive list of key factors defining fish sustainability, utilizing a triple-bottom line approach. It included a comparative benchmark table featuring major certifications, ratings, and assessment standards for both fisheries and aquaculture. The analysis incorporated concepts related to human rights, social responsibility, and environmental impact, considering tools such as the Seafood Carbon Emissions Tool. A comparative analysis of industry leaders’ sustainability strategies was conducted based on Mars’ sourcing guidelines. Stakeholder perceptions and trends in fish sustainability were evaluated through online research and outreach to industry and NGO networks, emphasizing geographic differences.
2) Revision of the Mars Petcare internal marine ingredients (fish & seafood) sourcing guidelines:
Interviews with Mars’ staff and external stakeholders informed specific language revisions, focusing on auditability. The feedback was summarized in a matrix format, discussed with the Global Sustainability Senior Manager, and integrated into a revised version of the guidelines. The final version encompassed environmental, social, and economic sustainability principles.
3) Recommendations on supply chain mapping and traceability verification approach.
The project also aimed to enhance Mars Petcare’s supply chain traceability by aligning its data collection template with the Global Dialogue on Seafood Traceability (GDST) standards. This included ensuring compatibility with critical tracking events (CTE) for wild-caught and aquaculture products and comparing data with government-required elements and industry protocols. Insights from seafood buyers contributed to a list of existing traceability systems and a gap analysis, and the project provided recommendations for a fully integrated traceability approach across multiple regions of interest.
4) Training for Mars’ staff:
Based on the results of the above exercises, MFE produced multimedia training materials to train Mars staff on the results of the project.
The project focused on distilling guidance from technical research and expert consultation to systematically produce a methodologically sound set of deliverables that aligned with the primary goals of fish sustainability. Building on Mars’ recent progress to achieve 100% sustainability, MFE’s work produced actionable advice for Mars’ staff grounded in current best practice that will lead to further improvements in Mars’ fish sustainability practices.
For more information or to view the full report please email MarFishEco at projects@marfisheco.com
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